"Consumption is neither a material practice, nor a phenomenology of 'affluence'. It is not defined by the nourishment we take in, nor by the clothes we clothe ourselves with, nor by the car we use, nor by the oral or visual matter of the images and messages we receive. It is defined, rather, by the organization of all these things into a signifying fabric: consumption is the virtual totality of all objects and messages ready-constituted as a more or less coherent discourse. If it has any meaning at all, consumption means an activity consisting of the systematic manipulation of signs."
- Jean Baudrillard, The System of Objects 2006 (1968), Verso Radical Thinkers
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